How it relates to behavioral

Could even break out line items, KG and E3

CMO advisory role ?

K have worked with clients and decide not to insert between contractor and client

If client doesn’t have time not interested at all in doing the marketing

Do they have time and energy? Interest?

P Plnts will never be the marketing department.

When I didn’t insert myself, what happened is contractor didn’t keep to schedule, client looked to me for the results. Then held me responsible. And client got mad at me.

Now I have policy — timeliness and quality issues. Now that impacts us is that I hire the subcontractors, they work for me. One clear chain of communication!

Which means that if we are going to coordinate, if subs need to be brought in, and client doesn’t have capacity moving quickly, and willing to pay us then I want to actually sub out them myself.

K one way to get visibility is to Insta etc. stories now…. doing an inside view of how the sausage is made.

We could have a blog for marketers with heart .

Let’s just put it

Web conierge great for FUD

DOn’t hire web Deve op without tlaiign to me, .. I’m not gonna sell you but will tell you what’s gonna work and hwt’aws not gonna work

So many have wasted …

I will. Save you at least $2,000

For a lot of people a site is a mangesitstion to help them think about who they are and what their business is . Sometimes it’s at the only way … jus tshojuldnt be indexed.

If it wasn’t a highly visible site, it really is for someone like me the best way to interact with how you look … let it sit … more a tool that gets things out of my head. I don’t like th mockup things… Need to see in real life. See where the blanks are.

See how this helps somebody go through a coaching process in a way that mekase it real for someone becomes means to an end as well

You let it sit and see if you like it over a few days

Could see coaching you through …

What if there were program that would help them do this?

So that when they come to the cedsigns,er, they will be prepared .

Getting them unstuck

C vision of in-house marketing

K interim period and self-sufficiency period. Ogoign through CVJ and then eimpoemening may need addiotnla marketing resources and may need to, to get going, increase their sales and get results from that and then fuels that to do the next stage

As long-term, I see this marketing bump and expenditure, and then more sustainable for them over time, us acing as advisor. After bump, after evergreen marketing is in place they should not need to many outsourced, unless they wanna have particular things made …

Outsourcing that sequence and maybe it’s good to do that for a few cupcakes.

At $10-15M, they might really be able to afford in-house, a bump may be short or 18 month bump, there they need extra resources

Do I really wanna work with a client where sustainable role is to always have all their marketing contracted out? Not sure if would require in-house but owl have to be a special case. I want them bulk of our clients, maybe they have to get over a hurdle, but somebody who’s scaling is actually great opportunity for us.

C CEO and lordship need to be very connected to the marketing. Our workshops really need to deliver a ton of aha moments.

I think they should be bought into it, e even if they’r not writing it.

K the idea of getting these people in as they start looking at their own areas their customers interactions differently. The way were' sending out invoicing, or whatever, is not really keeping in these workshops .. service dlievery, shipping, etc … . — be in keeping with the special stuff that make people love us. Maybe somebody from shipping comes in and says we should really be putting a little card in each box that says XYZ … somebody answering questions starts tis ay you know we’re not doing what we talked about . The idea is to spread the entire customer experience acrrodsss the org and hot just a n outbound marketing activity.

Talking about https://essentials3marketing.slack.com/archives/C019C8KDSHK/p1623871577006600

This guy loves his plants. And it shows.

He believes it’s possible for people to have an amazing experience with these plants.

Finding people who would resonate with that …

Being a part of something …..

Having fun, learning together …

One day it is possible that hekpiogn to hiring the right person could be good

We help them have that perfect employee, but it can start junior or out of hosue

Almost the essential 3 compnents of the triangle is energy of company (CEO), marketing brilliant person, and us helping

You already feel extraordinary. We help other people see it too.

People doing something different, a different kind of product. Potential for a following, they’re saytsifng a partia nee din quarry new way.

Filling pieces of the puzzle

Could be a series of cupcakes etc. following along the grain of what they want

Work on customer prorriat.

A series of keys areas where hers ia lot o energy and a disjuncture .. hey did you know this works?